how can I make my ideas stick?

How can I make my ideas stick?

September 13, 2012 by Anne Austin Leave a Comment

**Answer: Follow the 6 principles set out in Dan and Chip Heath’s book Made to Stick:**

Make your idea:

simple
surprising
concrete
credible
emotional
told as a story

Here are some good short videos by Chip and Dan Heath:

Filed Under: communication, how can I make my ideas stick? Tagged With: Chip Heath, Dan Heath, effective communication, how to make ideas sticky, Made to Stick, sticky ideas, tell a story