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- Speakers who talk about what life has taught them never fail to keep the attention of their listeners.
- “How will your presentation solve your audience’s problems?” If your presentation is able to solve their problem then they will listen to you.
- Only the prepared speaker deserves to be confident.
- The royal road to a man’s heart is to talk to him about the things he treasures most.
- Tell the audience what you’re going to say, say it; then tell them what you’ve said.
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So the only way on earth to influence other people is to talk about what they want and show them how to get it.
