How to write scientific papers and books well

1. Write like Elliot Aronson.

Elliot Aronson is one of our most influential social psychologists, and the only person in the 120-year history of the American Psychological Association to win all three of its major awards for distinguished research, distinguished teaching, and distinguished writing. 

In the 30-minute video below, move the time cursor to 19 ‘ 30″ to catch the 10 minutes Aronson talks about how he wrote his journal articles and books on social psychology.  What a wise and lovely  guy he is!