Answer: Write like Elliot Aronson, eminent social psychologist and author of the best seller The Social Animal.

Elliot Aronson is the only person in the 120-year history of the American Psychological Association to win all three of its major awards for distinguished research, distinguished teaching, and distinguished writing.

In the last 10 minutes of the 30-minute video below, Elliot Aronson talks about how he wrote his journal articles and books on social psychology. Move the time cursor to 19′ 30″: