How can I make my ideas stick?

Answer:  Follow the 6 principles set out in Dan and Chip Heath’s book Made to Stick:

Make your idea:

  1. simple
  2. surprising
  3. concrete
  4. credible
  5. emotional
  6. told as a story

Here are some good short videos by Chip and Dan Heath:

About Anne Austin

I have created this website to show you simple, proven ways to improve all aspects of your life.

I hope the practical ideas I present in Practical Savvy help you become happier and more effective in all aspects of your life.

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