Answer: Follow the 6 principles set out in Dan and Chip Heath’s book Made to Stick:
Make your idea:
- simple
- surprising
- concrete
- credible
- emotional
- told as a story
Here are some good short videos by Chip and Dan Heath:
Practical Savvy Solutions to Everyday Problems
thousands of proven, simple ways you can change your life for the better
Make your idea:
Here are some good short videos by Chip and Dan Heath:
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